Privacy Policy

Effective Date: July 18, 2017

Protecting your private information is our priority. This Privacy Policy (“Policy” or "Statement") describes how Tabu Labs, Inc. (“Company” or “tabú” or “we” or “our” or “us”) treats information collected or provided in connection with an end user’s (“you” or “your” or “User”) use of tabú mobile device software application (“App”) and website ("Site").  tabú is an education and community platform for sex and health. By using tabú, you consent to the data practices described in this Policy as set forth below.

1. Personal data we collect

The information collected during your use of the App and Site includes the following:

(a) Submitted Information. As part of using the App and Site, you may submit certain information to us. For example, you may elect to post questions, comments or other content through the App or Site for viewing by other users. In addition, you may provide us with an e-mail address or phone number as part of your registration so that we can verify your account. You may also choose to provide us with information, including Personal Information, through other channels such as by sending us an e-mail. “Personal Information” means information such as a name or email address that we can directly associate with a specific person or entity without additional information. Note that it is not currently required that you provide any Personal Information when registering to use the App or Site. The App/Site will identify you by creating an anonymous identifier associated with your mobile device.

(b) Automatically Collected Information. When you use the App or Site, we gather certain non-personally identifiable information from you, and this information can be associated with your user account. This includes usage information, such as information on when, how often and for how long you use the App, as well as server log data such as an IP address, browser type or the webpage you were visiting before you came to the App/Site.

(c) Tracking and Cookies. The App or Site may use both web beacons and cookies to collect information. “Beacons” (also often referred to as “pixels”) are tiny graphics on a web page designed to track when a page is viewed. “Cookies” are small text files containing a string of alphanumeric characters that are downloaded by your web browser or mobile device when you visit a website. We may use both session cookies and persistent cookies when you access and use the App or Site. One of the primary purposes of cookies is to provide a convenience feature to save you time. Cookies may be used, for example, to remember your user account information and your preferences, to customize the interface of the App and Site for you and to assist us in measuring and analyzing Service traffic. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to the App or Site. You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the tabú services or websites you visit. Please review your browser’s documentation to learn the best way to modify your cookie settings.

(d) Analytics. We use certain third party services to assist us in analysis, auditing, research, and reporting regarding the App/Site. These third parties may set and access cookies on your computer or other device. In particular, we use Google Analytics, Branch Metrics, and Squarespace to help collect and analyze certain information for the purposes discussed in this Policy. You can view information about their respective data practices at Google Privacy PracticesSquarespace Privacy Policy, Branch Metrics Privacy Policy.

(e) Location-Based Information. If you allow the App/Site to use your location, we will receive information regarding your precise location (using the GPS antenna within your device) when the App/Site is running on your device. We use that information to show you content posted by other users in your area and to display content you post to users with your area.

2. How your data is used

We internally use the information we collect as follows:

(a) Provision of App/Site. We may use collected information for the purposes for which you provided the information including, for example, to create and maintain an account for you or to respond to a question that you e-mail to us. We also use the collected information as necessary to provide the features and functionality of the App/Site to you and as reasonably necessary for our business operations. This includes posting communications you create through use of the App or Site for viewing by other users in accordance with the intended functionality of the App/Site.

(b) Updates and Troubleshooting. We may also use the collected information to contact you regarding updates or modifications to the App/Site or to help troubleshoot problems, provide you with required notices in connection with disputes between you and another user or alert you to changes in our policies or agreements that may affect your use of the App/Site.

(c) Personalized Content. We may use the collected information to personalize the content that you and others see based on personal characteristics or preferences.

(d) Analytics and Improvements. We may also analyze collected information relating to your use of the App or Site in order to help us improve the App/Site and develop and improve other products and services.

(e) Promotional Offers. We may use the collected information to provide you with promotional materials and offers. However, we will give you the ability to opt out of receiving such e-mails in to the extent required under applicable law. We will not provide your personally identifiable information to third parties for their own marketing purposes without your consent.

(f) Combination. We may combine personal information collected through the App//Site with other information that we or third parties collect about you in other contexts—such as our communications with you via email, SMS text or phone, or your customer service records.

(g) E-mail Communications. To the extent you have provided us with your e-mail address, we may periodically send you news about our company or the App/Site as well as notifications about activity taking place on the App/Site or reminders to use the App/Site. We will provide with the ability to opt-out of such e-mails to the extent required under applicable law.

3. Sharing of information

We share and disclose the information we collect about you in a de-identified, aggregated way (meaning that no user will be specifically identified) as follows:

(a) Advertising. We may provide advertisers and other third parties with aggregated, non-personally identifiable information about our user base and its interests and usage patterns.

(b) Aggregated Data. We may report aggregated, anonymous data relating to activity on this App to third parties or the general public. By way of example only, this may include the provision or publication of reports regarding the geographical distribution of our user base.

(c) Research. We strive to help advance research into sexual health and education globally. Before tabú provides data for research, the data is anonymized by removing any information that can be used for the identification of individuals. tabú and our collaborators may publish the results of academic, clinical or internal research in the form of data visualizations or text findings.

(d) Business Arrangements. We may disclose non-personally identifiable information to third-party partners in furtherance of our business arrangements with them, including without limitation to jointly offer a product or service to you or create interoperability between our products and services and the products and services of such partners.

4. Limited cases in which we would disclose identifiable information.

tabú is intended provide a platform for anonymous sexual health discovery and education. As such, we will share information which can identify a specific user in limited circumstances:

(a) Transfer as Corporate Asset. In the event of a merger, sale of capital stock or assets, reorganization, consolidation or similar transaction involving Company, the information we possess, including Personal Information, shall be transferred as a corporate asset to the acquiring entity.

(b) Third-party Service Providers. We use contractors and third-party service providers to assist us in making the App/Site available. Such third-party contractors or service providers may obtain access to the information you provide, including Personal Information in limited instances.

(c) Legal Reasons. We will use and disclose information where we, in good faith, believe that the law or legal process (such as a court order, search warrant or subpoena) requires us to do so or in other circumstances where we believe it is necessary or appropriate to protect the rights, safety or property of the Company, our users and/or third parties. This may include Personal Information.

5. Data security

The personally identifiable information we collect about you is stored in limited access servers. We will maintain reasonable safeguards to protect the security of these servers and your personally identifiable information. However, no security measures are 100% effective and we cannot guarantee the security of your personally identifiable information. We expressly disclaim any representation or warranty, whether express or implied, with respect to ensuring, guaranteeing or otherwise offering any definitive promise of security in connection with your personal information or usage information.

6. Children under 13

tabú does not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of thirteen, you must ask your parent or guardian for permission to use this app.

7. View, amend, and delete your information

To delete all data associated with your account, please email us at and provide your user name. We may require you to take steps to verify that you are the owner of the account with that user name. Please note that while changes to your profile information are reflected promptly in active user databases, our servers may retain previously provided information.

8. Opt-out & unsubscribe

We respect your privacy and give you an opportunity to opt-out of receiving announcements of certain information. Users may opt-out of receiving any or all communications from tabú by contacting us here:

- Web page:

- Email:

9. Changes to this Statement

tabú will occasionally update this Policy to reflect company and customer feedback. We encourages you to periodically review this Statement to be informed of how tabú is protecting your information.

tabú welcomes your questions or comments regarding this Policy. If you believe that tabú has not adhered to this Statement, please contact us at Thank you!